Wealth Management for Millenials at Coutts


This project was created for the D&AD competition. Coutts is a private UK bank that provides wealth management to high net-worth clients. The brief acknowledges that today’s generation has very different expectations when it comes to personal service and relationships, and challenged competitors to help Coutts engage more deeply with clients by embracing new technologies.

User Demographic

Demographics have been provided by D&AD with Coutts

Next generation

Age: 25-39
Wealth level: £1m+
Have never been a Private Bank customer (except inherited wealth)
Background: Technology, Financier, Blogger/ vlogger, Sports and Media, Inherited


    Age: 39+
    Wealth level: £3m+
    Have never been a Private Bank customer(have mainly been high street bank customer)
    Background: all sectors

    Custom Homepage

    Pre Scroll
    On Scroll
    Custom Recommendations include investment ideas, news, ways to give back, and events

    Wealth Overview

    Unlock Personalization